A focus on writing ‘for free’
Getting noticed in environmental media and communications is difficult, as to write for well-known publications, you often require experience of writing for other well-known publications. It’s a vicious circle and ideas, however interesting, are seldom enough without demonstrable experience.
James Common from New Nature knows all too well how difficult it is to break in to the world of environmental communications. James says “personally, I have spent years of my life ‘communicating’ for free, and while it has not all been plain sailing, it has certainly paid off: leading to opportunities to write for magazines and books, contribute guest blogs, attend educational events and even nervously blag my way through TV appearances. All of which, in turn, have finally amounted to my first ‘proper’ job in conservation communications.”