The lure of the great outdoors has never been greater. After months of lockdown people are heading to the coast and countryside for outdoor adventures in ever increasing numbers. This has to be a good thing - the much cited mental and physical benefits don’t need reiterating to us outdoor professionals. AdventureSmart now asks how do we communicate safety in a way that people will take notice?
The benefit of all our partners singing to the same ‘safety hymn sheet’ is that the public gets consistency of messages, delivered in a friendly and positive manner.
Find out more about #BeAdventureSmart and how your organisation can get involved here
