Cafes: the icing on the cake of visitor experiences

A bite to eat in a visitor attraction cafe may be a treat during our individual experiences but their presence is one that we have begun to expect at such destinations. Cafes have long been a means for organisations to diversify their income streams and encourage visitors to sit back, relax and stay longer. Helen Jones, Visitor Engagement Manager at Yorkshire Wildlife Trust highlights that, in addition to their financial potential, a perfectly pitched cafe might just make your destination someone’s perfect cup of tea – with visitors soon coming back for that extra slice again and again!

Read more about visitor engagement during Afternoon Tea Week here