Since the very first edition in 1994 the deadline for placing adverts into CJS Weekly has been 12 noon on Friday for publication the same day.
From the 4 March edition we're changing this; the new deadline will be at 5pm on Thursday for publication the next day.
So why the change?
When we started publishing CJS Weekly the newsletter was around 8 pages long, we thought page numbers counted in the early teens was a HUGE edition. However, the sector grew, we covered more, we added information about training, more volunteers, work days, basic news and now a full news round from the week. All of which adds up to a much bigger edition, by 2007 we were averaging 12 pages per edition and last year it had reached an average of 20 pages. All of which means it takes longer to put together after the deadline for adverts and we need more time to do so than a 12 noon deadline permits.
We've been finding Friday afternoons ever more pressured as we try to put together a full print edition in a couple of hours, convert it into a digital format complete with links to online adverts, adding hyperlinks to advert email and website addresses, post it online and emailed out all as well - and carry on with the usual day to day CJS business.
So why didn't we do this before?
Because we're idiots! It simply never occurred to us - until now.
To make Friday's even less fraught.
We're also bringing forward the last online posting time on Fridays, from 4pm to 3pm; all other weekdays will keep a final posting time of 4pm.
Four weeks notice.
We're giving everyone four weeks notice of the change which will take effect for the edition published on 4 March.