Communication Breakdown

As protected landscapes and the rural economy re-open after lockdown, sustainable communications consultant Mark Sutcliffe explains the importance of clear messaging in managing visitors …and their expectations.
The last few months have provided an object lesson in how to – and how not to – execute a coherent and consistent communications strategy.
Saying the wrong thing, at the wrong time to the wrong audience is the most obvious risk, but in this era of media saturation, saying nothing can also create problems.
The risk is that in the absence of any guidance or information, people tend to draw their own conclusions: disposable barbecues haven’t actually been banned, therefore I am free to use one for my socially distanced picnic.
Find out how you can get the message across here